Redesign of the brand “Rockgym” and the parallel advertising campaign. Work done at TRACOR.
ROCKGYM
-Branding & Campaing-
hi@ismamedina.com
+34 658997291
hi@ismamedina.com
+34 658997291
01
BRAND
This mixture of lines gave way to Rockgym which is a health company and not just a simple gym. Its aim is for its customers to look after their physical and psychological health, taking care of their social environment.
hi@ismamedina.com
+34 658997291
hi@ismamedina.com
+34 658997291
hi@ismamedina.com
+34 658997291
02
EXPERIENCE PACKS
Some packs with different experiences will be sold, so the customers can release happiness with different activities.
hi@ismamedina.com
+34 658997291
03
CARTELERIA& SPOT
A series of interactive posters will be launched where people will have to touch to discover its content, as well as the spot and the RRSS actions.
hi@ismamedina.com
+34 658997291
04
STREET MARKETING
In the third stage, the gym will be packed, give some kind of coherence to the whole campaign encouraging people to Release their happiness.
hi@ismamedina.com
+34 658997291
05
SNAPCHAT& FOLLETO
The opening week actions in snapchat with a Discover and EnVivo will take place, apart from giving advertising booklets in the street.
hi@ismamedina.com
+34 658997291
Work done with: Ana de Olalquiaga, Cayetana de Ozámiz, Belén Pina and Rebeca Robayna.