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  • DESIGN
  • PHOTO

ROCKGYM

-Branding & Campaing-

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Redesign of the brand “Rockgym” and the parallel advertising campaign. Work done at TRACOR.

hi@ismamedina.com

+34 658997291

01

BRAND

This mixture of lines gave way to Rockgym which is a health company and not just a simple gym. Its aim is for its customers to look after their physical and psychological health, taking care of their social environment.

hi@ismamedina.com

+34 658997291

hi@ismamedina.com

+34 658997291

LIBERA TU FELICIDAD

4 stages with actions during 4 weeks.

02

EXPERIENCE PACKS

Some packs with different experiences will be sold, so the customers can release happiness with different activities.

hi@ismamedina.com

+34 658997291

02

EXPERIENCE PACKS

Some packs with different experiences will be sold, so the customers can release happiness with different activities.

hi@ismamedina.com

+34 658997291

03

CARTELERIA& SPOT

A series of interactive posters will be launched where people will have to touch to discover its content, as well as the spot and the RRSS actions.

hi@ismamedina.com

+34 658997291

04

STREET MARKETING

In the third stage, the gym will be packed, give some kind of coherence to the whole campaign encouraging people to Release their happiness.

hi@ismamedina.com

+34 658997291

05

SNAPCHAT& FOLLETO

The opening week actions in snapchat with a Discover and EnVivo will take place, apart from giving advertising booklets in the street.

hi@ismamedina.com

+34 658997291

‹ ›

hi@ismamedina.com

+34 658997291

Work done with: Ana de Olalquiaga, Cayetana de Ozámiz, Belén Pina and Rebeca Robayna.

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©Isma Medina 2016