Redesign of the brand “Rockgym” and the parallel advertising campaign. Work done at TRACOR.
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This mixture of lines gave way to Rockgym which is a health company and not just a simple gym. Its aim is for its customers to look after their physical and psychological health, taking care of their social environment.
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Some packs with different experiences will be sold, so the customers can release happiness with different activities.
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A series of interactive posters will be launched where people will have to touch to discover its content, as well as the spot and the RRSS actions.
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In the third stage, the gym will be packed, give some kind of coherence to the whole campaign encouraging people to Release their happiness.
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The opening week actions in snapchat with a Discover and EnVivo will take place, apart from giving advertising booklets in the street.
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Work done with: Ana de Olalquiaga, Cayetana de Ozámiz, Belén Pina and Rebeca Robayna.